It's just one of the dozens of designs that you saw commercially back in the day.

There were a lot of no name companies trying to make scopes and cash in on the scope craze back then. A new company would pop up and be gone soon after.

It was not anything WWI or Sniper related. I seen a lot of scopes like this advertised for rimfire rifles. I doubt it would take the recoil of a centerfire rifle.